Sales Mastery

Introduction/ Preparation for Sales

• Introduction to Sales
• Preparation for sales
• Personal Grooming

Essential Sales skills

• Basic Sales skills
• Major Mistakes in Sales

Essential sales tools

• Negotiation

Products

• Product details
• Pricing
• USP

Understand customer

• Customer behavior
• Relation development with customer
• Strategy to win a customer

Market

• Benchmark
• Placement

Sales Process

• Generate lead/ Route
• Qualify prospect
• Different stage of sales funnel
• Proposal and presentation
• Closing call
• Up selling and cross selling
• Sales Confirmation

Practical

• Demonstration

Field work

• Practical Field training

Assessment

• Written and viva

Introduction to Communication Effective Communication

• Importance of communication in sales
• Verbal vs. non-verbal communication
• Barriers to effective communication

Active Listening

• Techniques for active listening
• Importance of feedback and clarification
• The role of empathy in communication

Tailoring Your Message Persuasive Communication Handling Objections & Rejections Building Rapport and Trust

• Understanding different customer personas
• Adapting communication styles to fit different audiences
• Importance of clarity and conciseness
• Principles of persuasion
• Structuring a persuasive sales pitch
• The role of storytelling in sales
• Common objections in sales and strategies to overcome them
• Importance of maintaining composure and professionalism
• Techniques for re-framing objections as opportunities
• The significance of rapport in sales
• Techniques for building trust with clients
• Long-term relationship management

Soft Skill Sharpening

• Leadership, Time management, Problem Solving & decision making, Teamwork, Adaptability, Emotional Intelligence, Conflict Resolution.

Assessment

• Overall Assessment ( Writing or group viva)

Marketing Concepts Understanding the Target Market Developing a Value Proposition

• Definition and purpose of marketing
• Relation between Sales and Marketing
• The role of marketing in business
• The Marketing Mix (4 Ps)
• Traditional vs. digital marketing
• Market Research Fundamentals
• Customer Segmentation
• Understanding its importance in marketing
• Identifying unique selling points (USPs)
• Communicating value to customers effectively

Introduction to Distribution

• Definition and importance of distribution in marketing
• The role of distribution in the supply chain
• Types of Distribution Channels

Distribution Strategies

• Intensive, selective, and exclusive distribution
• Factors influencing distribution strategy choice
• Designing a distribution channel: key considerations and steps

Logistics and Supply Chain Management

• Definition and components of logistics
• Importance of logistics in distribution
• Overview of the supply chain
• Role of suppliers, manufacturers, and retailers

Retail Distribution Wholesale Distribution

• Understanding Retail Distribution
• Retail Management
• Role of Wholesalers
• Choosing Wholesale Partners

Assessment

• Overall Assessment ( Written and group Viva)

Prepare for a new workplace

• New Office Environment
• Do's and Don'ts
• Mission and vision realization

Adaptability

• Adaptability basic
• Adaptability in office environment

Office Politics

• Office politics demo
• How to handle Office politics

Boss Management

• Boss is always BAD!
• How to be good with Boss
• Be a good Boss

Ethics and culture

• Work culture
• Ethics

The Team

• What is TEAM
• Why is TEAM
• Why TEAM is important
• How to be a TEAM Player
• How to manage a TEAM

Interpersonal relationship

• Knowing colleagues
• Know how on Professional relationship

Job switch

• Basic mistakes during changing jobs
• Do's and Don'ts
• Change the job not the ..........

Assessment

• Overall Assessment ( Written and group Viva)