Landing Page & Content Marketing

Introduction to Landing Page

• Course Introduction
• Objective of a Landing Page
• Landing Page vs Website
• Practical Examples & Q&A

Domain, Hosting & WordPress Basics

• What is Domain & Hosting
• How to Choose Good Hosting
• Purchase & Integration
• Practical Examples & Q&A

Important Plugins & Theme Setup

• WordPress Installation
• Elementor Setup
• WooCommerce Setup
• CartFlows Overview
• Practical Instruction & Q&A

Design Landing Page with No-Code Tools

• Content Preparation with AI
• Elementor Global Settings
• Landing Page Design
• Practical Examples & Q&A

Review & Practical Sessions

• Review Class
• Practical Design
• Practical sessions
• Practical Portfolio 1 & 2
• Ready Self-Landing Page

Video Editing Tools & Post-Production

• CapCut Basics
• Typography, Halal Music, Transitions

Short Video Practice

• Practice 01: Short Video (15–20 seconds)

Target Audience / Avatar

• Importance of Audience Targeting
• Creation Steps & Avatar Template
• Practical Q&A

Funnel Overview + TOFU

• Funnel Strategy
• TOFU Objective: Awareness
• Content & Ad Types

MOFU – Consideration

• Trust Building
• Objective: Engagement
• Content & Ad Types

BOFU – Conversion + Funnel Summary

• Conversion Stage
• Retargeting & Budget Allocation
• Practical Q&A

Hook Types of Method

• Hook – Interest – CTA
• Example Scripts, Q&A & Homework

PAS Method

• Problem – Agitate – Solution
• Example Scripts, Q&A & Homework

AIDA Method (Most Important)

• Attention – Interest – Desire – Action
• Example Scripts, Q&A & Homework

Storytelling Method (E–C–T)

• Emotion – Conflict – Transformation
• Example Scripts, Q&A & Homework

Micro Script Method (Reels/TikTok)

• 15–30 sec script & Short-form Tips
• Practice, Q&A & Homework

Educational 3-Step Method

• Teaching Script to Educate & Engage Fast
• Example Scripts, Q&A & Homework

Testimonial & 30-Second Ad Script

• Testimonial Writing & 30-sec Ad Structure
• Practice, Q&A & Homework

Core Offer & Bonuses

• Importance of Core Offer & Making it
• Adding Value with Types of Bonuses

Urgency, Guarantees & Risk Reversal

• Limited Time for Conversion Boosts
• Reducing Customer Risk & Types of Guarantees

Value, Messaging & Thumbnails

• Value Equation & Strong Messaging
• High-converting Thumbnail Basics

Introduction & Content Types

• Definition, Objectives, and Importance
• Text, Audio, Video, Image Content Types

Audience & Market Research

• STP (Segmentation, Targeting, Positioning)
• Pain Points, Interests, & Competitor Analysis

Starting Point & Building Blocks

• Facebook Algorithm & Online Business Roadmap
• Content Ideas & Planning Masterclass

Launchpad & Acceleration

• Facebook Recommendation Algorithm, Lead Gen
• Sales Drop Fix & Best Time to Post

Expansion & Strategy Growth

• Sell Increasing Tips, Personal Branding
• Why People Buy, Killer Content, Product Photography

Go-to-Market Strategy & Portfolio Development

• GTM Strategy
• Portfolio Building

Client Acquisition Strategy

• Client Acquisition Plan