Business Management Tools (MS Office)

MS Word Fundamentals & Professional Writing

• MS Word Interface, Shortcut Keys
• Page Setup: A4, margins, line spacing
• Formal Letter Structure (Date, Salutation, Body, Sign-off)
• Bangla & English professional writing basics
• Font pairing: headings & body text

Creating Quotations & Letterheads

• What is a Quotation and when to use it
• Insert Table, adjust columns, merge cells
• Quotation components: Product, Qty, Unit Price, Total, Delivery
• Payment Method section (Advance, Bank Transfer)
• Letterhead with company name, address, logo placeholder
• BDT currency format & Terms and Conditions

Designing Comprehensive Sales Proposals

• Sales Proposal vs Quotation — key differences
• 5-Part Proposal: Problem → Solution → Offer → Price → Why Us
• Multi-page layout: Cover page, Section breaks, Page numbers
• Pricing table: service breakdown, monthly/one-time fee
• Professional footer: page number, company name, contact

Invoice Generation & Document Templates

• Invoice vs Receipt — definitions & differences
• Invoice: Invoice No., Due Date, Bill To, Itemized List, VAT, Total
• Payment Terms: due date, bKash / bank transfer / cash
• Receipt: Received From, Amount in Bangla words, Signature
• Save as .dotx template for reuse
• Print settings: A4, margin, print preview

AI-Assisted Document Creation & Formatting

• ChatGPT vs Claude — which tool for what task
• Writing effective prompts for document generation
• AI-generated content: fact-check, personal touch, Bangla adaptation
• Fixing formatting after paste (fonts, bullets, symbols)
• Full workflow: Prompt → Generate → Paste → Format → Brand

Excel Interface Basics & Core Formulas

• Excel Interface: Ribbon, Name Box, Formula Bar, Sheet Tab
• Rows, Columns & Cell References (A1, B5...)
• Data entry: text, number, date — correct formats
• Formulas: =SUM(), =AVERAGE(), =MAX(), =MIN()
• Cell formatting: bold, border, BDT currency, percentage
• AutoFill, Sheet Save, Rename & Print Setup

Profit Margins, Formatting & Scenario Testing

• Profit = Selling Price – Cost Price
• Profit Margin formula: =(Profit/Cost)*100
• Multi-product table: Cost, Price, Profit, Margin
• Conditional Formatting: green = profit, red = loss
• What-if Analysis: scenario testing with linked cells
• Summary row: Total Profit & Average Margin

Building a Mini CRM & Customer Tracking

• Mini CRM concept — customer tracking in Excel
• Columns: Name, Phone, Product, Amount, Status, Follow-Up Date
• Data Validation: dropdown list for Status column
• Filter & Sort: pending customers, follow-up date order
• Conditional Formatting: overdue follow-up in red
• =COUNTIF() for status summary; Freeze Panes

Marketing Budget, ROI & Cost Analysis

• Marketing Budget Sheet: Channel, Ad Cost, Leads, Conversions, Revenue
• ROI formula: =((Revenue – Ad Cost) / Ad Cost) * 100
• Cost Per Lead (CPL): =Ad Cost / Leads

Conversion Tracking & Inventory Management

• Conversion Rate: =(Conversions / Leads) * 100
• Bar/Column Chart: channel-wise cost & revenue
• Budget vs Actual comparison
• Inventory columns: Product, Opening Stock, Stock In/Out, Remaining
• Remaining Stock formula: =Opening + In – Out
• Reorder Alert: =IF(Remaining <= Reorder Level, "Restock", "OK")
• Conditional Formatting: low stock = red, adequate = green
• Stock Value: Remaining × Unit Cost
• Category summary using =SUMIF()

AI for Excel Structure & Formula Generation

• How AI helps generate Excel formulas & structure
• Effective prompts for spreadsheet design
• Understanding AI-generated formulas before using
• AI → structure → Excel implementation workflow
• Identifying limitations: wrong formulas, missing context

PowerPoint Interface & Presentation Structuring

• PowerPoint Interface: Ribbon, Slide Panel, Notes, View Options
• Presentation structure: Title → Agenda → Content → Summary → CTA
• Slide Discipline: 1 idea/slide, max 5-6 lines, min 24pt font
• Slide Master: consistent font, color & layout across deck
• Color theme selection for business presentations
• Text vs Visual balance: when to use image/icon vs bullet

Product Pitch Design & Visual Representation

• 5-Part Product Presentation: Problem → Product → Benefits → Price → Offer
• Problem slide: using statistics & real scenarios
• Benefits slide: feature vs benefit distinction
• Pricing slide: clean table or tiered pricing layout
• SmartArt & Icons: product flow and comparison visuals
• Closing slide: strong Call to Action

Startup Pitch Decks & Business Modeling

• Pitch Deck vs Product Presentation — differences
• Pitch Deck structure: Cover → Problem → Solution → Market → Model → Team → Ask
• Street Food Startup example deck built live
• Market Size: TAM-SAM-SOM visual
• Business Model slide: revenue stream, pricing, cost
• The 'Ask' slide: investment amount & usage

The Power of Storytelling & Visual Drama

• Storytelling as the most powerful presentation technique
• Before/After Framework: Before (problem/pain) → After (solution/gain)
• Topic: 'Why Your Business Needs Social Media Marketing'
• Emotional hook on opening slide
• Visual storytelling: contrast color, white space, drama
• Turning Point slide: the moment everything changes

Public Speaking, Delivery & Handling Q&A

• Public speaking techniques: breathing, eye contact, posture, voice
• 3-Minute Pitch structure: Hook → Problem+Solution → Offer → CTA
• Slide reading vs slide presenting — key difference
• Q&A handling: responding to tough questions calmly
• Peer feedback session
• Final polish checklist before live presentation

AI-Accelerated Pitch & Presentation Design

• AI workflow: Prompt → Slide Outline → PowerPoint → Design
• Effective prompts: specific topic, audience, sections
• Identifying AI weaknesses: generic language, missing local context
• AI output → PowerPoint formatting workflow
• AI + Human creativity: complete deck in 30-45 minutes
• Final review checklist: consistency, accuracy, branding